Conversation

The Brand Challenge: Can a company survive in the digital age without a clearly defined brand with values which it lives by?

Can a company survive in the digital age without a clearly defined brand with values which it lives by? Are those values, what it stands for, increasingly the only way that a company can differentiate itself in markets which are becoming increasingly commodified and price driven?

A report commissioned by Silverback Studios will consider the continuous seismic changes that a brand has to be able to take on board in today’s business environment.

Leading up to publication, the latest thought-provoking conversation with a director of one of the companies to be included in the report will be available here for you to download.

02.11.20

Rathfinny Wine Estate – why location really matters

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Imperial War Museum – are customers re-inventing the brand?

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SEAMS Beauty – ambition to be THE company

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The English Soap Company – creating a brand with heritage

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Harvey’s Brewery – the 21st century brand

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Bee Good Cosmetics – creating an ethical brand

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Sedlescombe Organic Vineyard – appealing to a younger audience

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Hey, let’s see what we can do together