The Brand Challenge

Can a company survive in the digital age without a clearly defined brand with values which it lives by?

Can a company survive in the digital age without a clearly defined brand with values which it lives by? Are those values, what it stands for, increasingly the only way that a company can differentiate itself in markets which are becoming increasingly commodified and price driven?

A report commissioned by Silverback Studios will consider the continuous seismic changes that a brand has to be able to take on board in today’s business environment.

Leading up to publication, the latest thought-provoking interview with a director of one of the companies to be included in the report will be available here for you to download.