The Brand Challenge

Can a company survive in the digital age without a clearly defined brand with values which it lives by?

Can a company survive in the digital age without a clearly defined brand with values which it lives by? Are those values, what it stands for, increasingly the only way that a company can differentiate itself in markets which are becoming increasingly commodified and price driven?

A report commissioned by Silverback Studios will consider the continuous seismic changes that a brand has to be able to take on board in todayโ€™s business environment.

Leading up to publication, the latest thought-provoking interview with a director of one of the companies to be included in the report will be available here for you to download.

6 results


03.08.20

Imperial War Museum โ€“ are customers re-inventing the brand?

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SEAMS Beauty โ€“ ambition to be THE company

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The English Soap Company โ€“ creating a brand with heritage

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Harvey’s Brewery โ€“ the 21st century brand

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Bee Good Cosmetics โ€“ creating an ethical brand

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Sedlescombe Organic Vineyard โ€“ appealing to a younger audience

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Hey, letโ€™s see what we can do together