Health & Beauty giant Superdrug is known to have an amazing company culture. The people are one of the main reasons that employees love going to work and tend to stick around. At the end of last year, the company launched a new social intranet which has been a rip-roaring success! The purpose of the intranet was to provide a new, improved platform for all staff, allowing cross functional collaboration and engagement, enabling them to be close to the business via their personal devices, to access learning and to feel part of the Superdrug family. This was no mean feat with a staff of just over 14,000 people all over the UK.
Superdrug engaged MangoApps to build the app based intranet and Silverback Studios (SBS) was asked to create the branding for the new Hub interface, as well as an exciting and engaging multi-release teaser and launch campaign across a range of digital and printed materials.
The logo is a bright, colourful ‘h’ logo that sits on a low polygon mesh background. We worked closely with Mango Apps to style the interface, create graphics and assets for the site.
For the launch campaign, Silverback developed the ‘Better, Faster, Smarter’ concept as well as the hubbub speech bubble idea to communicate that this was a brand new and hugely improved intranet site.
This concept was rolled out across around 800 stores UK wide as a range of materials including hanging mobiles, cutouts, floor stickers, coffee cups, roller banners, web banners, sound activated flashing bracelets and even a superhero prop pack for employees!
"We wanted The Hub to be bright, fun and colourful to reflect the Superdrug values and Superdrug brand. What Silverback Studios created for us through the logo, visual identity and launch communications was exactly that, a fun, creative and engaging brand. Launching this social media platform has far exceeded our expectations. It has really built a community feel across the company."
- Vikki Nye, Internal Communications Manager
Within 8 weeks of the launch, The Hub had been a huge success...
employees logged on
employees installed the app