Chandlers Building Supplies

Branding for the Trade Sector

Printed Collateral



Logo & Branding

Chandlers is a long-established, privately owned builders merchant based in the South of England with 14 stores and 5 specialist roofing stores. They came to us originally for a brand refresh; they were keen to get across the friendly, family feel of the company and create clear messaging, whilst promoting the specialist areas within the business.

We reviewed the brand and messaging by;

  • Creating clear brand guidelines around the use of the logo, strapline, colour palette, fonts, tone of voice and photography style
  • Designing a set of icons for their range of services as well as an icon for each specialist area
  • Setting a distinct look and feel for promotional items to stand apart from other communications
  • Designing bespoke signage for individual sites and vehicles
  • Rolling out the new branding across a wide range of printed items as well as setting guidelines for use online

“Immediately I felt that Silverback knew what we were about and what we were trying to achieve. I was new to the company and I think Silverback have accompanied us on a journey… it’s been like having an extension to the team really who understand what you are about, come up with ideas and work with you on what you are trying to achieve. It’s been important to our success that it’s been a partnership. That cultural fit has been really important.”

Sue McKinney

Marketing Manager, Chandlers Building Supplies

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