John Murray Butcher & Game Dealer

Complete rebrand and overhaul

Logo & Branding


Printed Collateral

To celebrate 30 years of trading, this well established and trusted business opted for a full rebrand.

Listening carefully to our client, we:

  • Updated the logo, with bespoke illustration, to acknowledge heritage, authenticity and quality of the business
  • Carried the visual identity and logo through to application on the shop’s fascia and signage, paper bags, press adverts and van livery
  • Designed and built a website, complete with fresh new photography, to showcase this craft butcher’s products and services

“We are delighted with the smart new logo and website that Silverback Studios have designed for us. We are proud of our traditional, family run business and the new design reflects that. It was great to use such a local team and they always go out of their way to help us.”

John Murray

John Murray Butcher & Game Dealer

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