LoxFest

Rebrand Local Annual Beer & Music Festival

Logo & Branding

Website

Printed Collateral

LoxFest is a beer and music festival for the whole family. Held each year in the idyllic village of Loxwood where our studio is based, we are very proud to be their main sponsor. All proceeds from the event go to the charity, Loxwood Pre-School. In 2017, they decided the time was right to rebrand the event.

We carried out a full rebrand by:

  • Changing the name from Loxwood Beer & Music Festival to LoxFest
  • Designing a new, energetic logo
  • Creating a suite of icons for each area at the festival
  • Broadening the colour palette beyond the recognisable orange to reflect the colourful, diverse and fun nature of the day
  • Updating all printed items including tickets, posters, adverts, as well as a brand new website with the facility to book online

We are delighted to work with the Loxfest team each year, creating printed items and updating the website with new bands and beers!

“We have been involved in the design side of the event for some years and were delighted to be asked to rebrand the festival, giving it a fresh new name and look. The new design needed to reflect the scale of the event today, whilst still maintaining the local, friendly feel. The result is a lively word mark with a bright colour palette and a series of shapes to house each of the festival offers, for example a balloon for the kids’ zone and a beer glass for drinks.”

Malcolm Gibertson

Founder & Creative Director

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