Superdrug Stores

Kick-start the New Year with #Veganuary


Logo & Branding


Brand Guidelines

Superdrug wanted to highlight their amazing range of vegan friendly and cruelty free products through POS for #Veganuary. The company has over 1000 vegan friendly SKUs to showcase making Superdrug a destination for customers. The new design needed to be playful and engaging whilst communicating the extensive range on offer.

Silverback pitched for a new creative for their POS and was successful! The project involved:

  • Designing a visual identity for the Superdrug #Veganuary offer to stand out in store and online
  • Putting together a concise set of guidelines and templates for their in-house studio to roll out across all 800 stores
  • Creating a brand animation to use on store screens

“Working with Silverback on the Veganuary 2020 was extremely productive and collaborative. I enjoyed working with the team throughout all stages, from seeing the initial concepts all the way through to making each template work for our requirements. The creative has had amazing feedback internally before it reached our stores – so I’m looking forward to seeing how well it performs. Always a pleasure working with the team, who are flexible and accommodating whilst generating great quality work. Thank you!”

Katie Hobson

Marketing Manager, Own Brand Beauty & Beauty Services


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