We are delighted to share the new design for the award winning, family run adventure park, Fishers Farm! Only 5 minutes from our studios on the beautifully rural border location of Surrey and Sussex, we were thrilled to help this local business with the rebrand, rollout and to design a brand new top level website.
Fishers Farm has become an iconic landmark with strong family links. We were careful to ensure that we retained the heritage of the brand. Affectionately known by regulars simply as Fishers, we redesigned the logo to reflect this.
“Fishers has been a popular destination for my own family for the past 10 years. So I knew that it was important to hold onto the heritage of the business, whilst reflecting the range of attractions on offer there today.”
- Malcolm Gilbertson, Creative Director
The new visual identity uses the heritage colours but also introduces a broader colour palette, distinctive illustration style and fonts to be used across all their printed materials, signage and website. We designed a simple system for the park way-finding signage and seasonal posters that can be easily updated by their in-house team.
“Designed to appeal to parents and children alike, the new website is colourful, vibrant and interactive with clear navigation. It is feature rich making for a much improved user experience on mobile devices. The comprehensive content management system means that Fishers can easily manage and update information themselves, making it a great business tool.”
- Jarrett Owen, Head of Digital.
We are particularly proud of the new illustrative map for the park which has been updated to include all the attractions and has been designed to be interactive online.
The Fishers team are as happy with the end result as we are – “Rarely do you find a company who are easy to work with, professional and are more than happy to go the extra mile, but Silverback really do deliver on all counts. They have helped us to create an exciting new brand identity as well as delivering a website which is easy for our team to manage and already showing an increase in visitor traffic. We are delighted with what they've achieved for us. A heartfelt thanks to the whole team at Silverback.”
- Kate Rollings, Director.