Banging the boomwhacker for ‘One Team, One Dream’

Every year, Utility Warehouse holds a huge event called Express Day at The Telford International Centre, attracting over 10,000 people – for Partners, run by Partners! Some of the most successful Partners in the business share their success tips, methods and stories. It is considered a ‘must not miss’ event in the Utility Warehouse calendar. We were delighted to be asked to create graphics for the theme ‘One Team, One Dream’ for the 2018 event. The company had realised that 35% of new Partners were Millennials and 60% female. With this in mind, the event needed to be branded in a more youthful, fun and fresh style – away from the more traditional approach of previous years.

The idea was to get Partners and HQ working together, with the theme ‘One Team, One Dream’, promoting togetherness and achievement. Initially, we shared a few different ways of bringing this to life and together we selected the one we thought was strongest and most aligned with the brand. We knew from previous years what a huge venue Telford International Centre was and that the graphics would need to work hard to fill it! The idea was that each Partner had their own personal goals and dreams, for example, more time with the kids, a family holiday, mortgage payments or retirement.

The collective ‘dream’ would be for all of those to become a reality and to achieve them together. We created a distinctive event logo and visual style, using bold typography and aspirational photography, which was then rolled out across numerous items, including banners, signage, on screen displays, tickets, goody bags and giveaways, as well as display stands for Porsche, Mini and BMW. You name it, we branded it!

This was a real example of Troopwork in action! With so many items to produce and new ones added to the list every day in the build up to the event, we had to work very closely with the team at UW. The venue was full of excitement and you could really feel the ‘togetherness’. The graphics jumped out and reinforced the ‘One Team, One Dream’ message. There was even an attempt to break a Guinness Book of Records attempt for the world’s largest wall mural (the Dream Wall – which they achieved!) Who ever said corporate events are dull?

We really enjoyed working with the team at Utility Warehouse on this exciting, heart-warming campaign and are so pleased with the deliverables we created. We look forward to seeing what the future holds!

If you’re looking for help creating an eye-catching professional visual identity and deliverables for your brand, get in touch and see how we could help!