“Silverback are a dream to work with! When we were looking to develop a new employee recognition scheme, I got in touch with the team at Silverback, they provided so many great ideas for the new scheme it was hard to choose just one. They instantly understood our brand, and created something fresh but fitting for Meggitt. The designs and assets produced were fantastic and they have been really well received.” #Troopwork
Corporate Communications Manager, Meggitt Plc.
Meggitt PLC is a UK based international company specialising in components and sub-systems for the aerospace, defence and selected energy markets. Innovation is at the heart of everything they do and they have a clear vision, “Enabling the Extraordinary: To Fly, To Power, To Live”. The company approached us to create an internal engagement piece to be used globally. The idea was for employees to be able to nominate their peers based on their achievements. The initiative was called ‘Extraordinary people’. We realised that we needed to come up with an idea that was easily understood, would translate across multiple languages and was practical to transport to numerous countries.
Based on Meggitt’s existing brand guidelines, we created a pack of items including a nomination form, promotional posters, cardboard engineered voting boxes for offices, all on the theme ‘Extraordinary people’. We also designed a ‘wall of fame’ to celebrate people’s successes.
Once the design was agreed, we then produced multiple pieces of artwork in different languages, ensuring consistency across all items.
Throughout the project, our aim was to create a consistent brand but also something workable for each country where office size varied from very large to very small. The designs needed to translate into multiple languages so iconography was helpful for this. The result is a striking, functional and motivating piece to engage and inspire employees. They were delighted with the work and we continue to work together on further projects.