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We wanted The Hub to be bright, fun and colourful to reflect the Superdrug values and Superdrug brand. What Silverback created for us through the logo, visual identity and launch communications was exactly that, a fun, creative and engaging brand. Launching this social media platform has far exceeded our expectations. It has really built a community feel across the company. #Troopwork

Vikki Nye
Internal Communications Manager, Superdrug Plc

Discovery

To enhance their amazing company culture, Superdrug launched a new app-based staff intranet to encourage cross-functional collaboration, learning and engagement, accessed via personal mobile devices. This would enable them to be close to the business via their personal devices and to feel part of the Superdrug family. This was no mean feat with a staff of just over 14,000 people all over the UK!

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hub internal intranet POS graphics

Exploration

Superdrug engaged MangoApps to build the app-based intranet platform and we designed the logo, visual identity system and new Hub interface, as well as an exciting and engaging multi-release teaser and launch campaign across a range of digital and printed materials. The logo is a simple, black and white ‘h’ in a speech bubbles that sits on a colourful, low polygon mesh background. We worked closely with MangoApps to style the interface, create graphics and assets for the site.

For the launch campaign, we developed the ‘Better, Faster, Smarter’ concept as well as the ‘hubbub’ speech bubble idea to communicate that this was a brand new and hugely improved intranet site. This concept was rolled out across around 800 stores UK wide as a range of materials including hanging mobiles, cutouts, floor stickers, coffee cups, roller banners, web banners, sound activated flashing bracelets and even a superhero prop pack for employees!

superdrug hub branded launch materials

Creation

Within 8 weeks of the launch, the Hub had been a huge success with over 10,000 employees logging on, 4,500 employees installing the app on at least one device and over 8,000 images shared. What a great result! It went on to win an award at the HR Excellence Awards 2017! 

hub rebrand success statistics