Harwoods Group appreciated the importance of staff retention and making a good first impression. We were delighted when the high-end car dealership asked us to design their new starter materials. They needed to look professional and slick whilst appealing to a broad range of employees and conveying the friendly, family feel on the business.
We learnt quite quickly that like many businesses in this industry, Harwoods historically had a high turnover of staff. Together, we created a suite of materials including a Welcome Pack, a Log Book with easy ‘Pit stops’ along the way to track their Induction Journey for the first 6 months and a Support Guide for both the Line Manager and Buddies to help them mentor and monitor their progress. We used a mixture of aspirational images as well as real people photography of employees to make the materials feel achievable.
The design was clean, simple and functional and was an immediate hit with the new starters and line managers. In the first year of the Induction Journey, retention rates went up 5%.
“The Welcome Pack makes such a positive statement of intent especially. I have some pretty compelling evaluation stats to prove it’s been a winner. Thank you for your help with this – it was a pleasure to work with you on this project. Fingers crossed we get the opportunity to work together again.”