“We have worked with the Silverback team since before the agency was even formed! Over the years, they have been with us on our business journey, advising us on all things brand and design related. Their ideas are always fresh and new and they have helped us keep our branding looking up to date. It is a real creative partnership!” #Troopwork
Managing Director, Polstore
Polstore specialises in making bespoke storage solutions. They have a passion for finesse, sustainability, practical design and consistent manufacture filters through their vast portfolio of products. They pride themselves on working closely with the clients to create something unique, always creating efficiencies in materials and cost, helping enhance display and accessibility and even improving attitudes and motivating people in the workplace. We are lucky enough to have worked with Polstore for over a decade, supporting them over the years with everything design and brand related.
We originally designed the Polstore logo to reflect the company. The ‘e’ in Polstore was designed to look like a storage unit. We came up with the positioning and strapline ‘Organisation is power’. This drives everything they do both internally and externally. Over the years, we have designed their product literature for both B2B and B2C, including brochures for their four main sectors – education, engineering, military and heritage.
We designed the catalogue for Polstore’s exclusive distributor, Famepla, a world class Italian workshop manufacturer. We gave it an editorial feel rather than a typical catalogue.
Most recently, we have given their website a bit of a makeover to showcase their great range of storage solutions. The new website features modular design and custom hover states to make the user experience even more engaging. We also designed over 30 new icons to feature on the website to help categorise the range of products they offer – which, thanks to a user-friendly CMS, can be controlled by the clients themselves to ensure the site always has the most up to date information.
Our relationship with Polstore is one that we aspire to with all our clients. When we get to know a client and their industry well, we create powerful, intelligent design every time. We love seeing a business flourish as a result of the work we do. Head over to polstore.co.uk to see the site in its full glory!
If you’re looking for help revitalising your brand identity, get in touch and see how we could help!
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