Be bold, be memorable, be consistent

You’re unique. We’re here to bring out what makes you exceptional, attracting your audience so they’ll take notice and remember you, or want to get to know you again. Having a well-defined brand strategy and achievable goals is key – this is our big area of expertise. We get to know your brand, carrying it around with us on our backs, until we understand you and your market inside and out. We can then work with you to identify your brand values and create a powerful, standout positioning statement, leaving your competitors in the forest dust.

“The branding piece has exceeded our expectations and we are all excited about the future for The Fishmongers’ Company and our charitable causes. Thank you Silverback®!”

Gareth Coulthard

The Fishmongers’ Company

  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Vision, mission, values
  • Audit and market research
  • Brand naming
  • Logo and visual identity
  • Straplines and taglines

Our process






We see the importance of understanding our clients, their business, their goals and most of all understanding the brief – we ask the right questions to ensure the best outcome for you and your project.


We research your market and understand your audience, then sketch and brainstorm to uncover the strongest ideas for the brief – we nurture these ideas into effective concepts for presentation.


Based on your feedback, we will refine the chosen route and together we will finesse through to approval – with your sector knowledge and our expertise, we create powerful, intelligent design.


Once approval is received, we will ensure the project is delivered as required, on time and on budget – we like to stay in touch to help develop this and future projects as your creative partner.

We think you’ll like this...


Creating a brand with impact!


Fishers Farm rebrand and website launch!

Your branding specialist

Brand is at the heart of everything we do. By brand, we don’t just mean the logo. Of course that is part of it but we consider all the elements that make up your brand – from the strategy, to design, to how you communicate to your customers and your internal comms and customer service. We want to help you to build a memorable, compelling brand that will stand out. The key to this is having an idea that will resonate with your target audience. Brand guidelines are a great way of embedding your brand internally and ensuring consistency.

Get in touch
Malcolm Gilbertson

Creative leader and guardian, maintaining the highest creative standards to help brands reach their fullest potential. Up for challenging convention with bold work. Loves eating out, spending time with his dogs and learning from gorillas.

Hey, let’s see what we can do together