Steven Bartlett: What happens when a Dragon meets a Gorilla?

Surrey Hills-based creative brand agency Silverback®, chosen to rebrand the website for successful entrepreneur and Dragons’ Den star Steven Bartlett.

Bushcraft master and nature lover Ray Mears once described the Surrey Hills in the same breath as the swathes of rainforests typical of Africa and the Amazon. Lush canopies that cover undulating hills means that Surrey is the most wooded county in the UK don’t you know? So it comes as no great surprise to find a troop of Silverback gorillas roaming nearby the sleepy, scenic village of Bramley. When we say a troop of Silverback gorillas, we are referring to the eponymously named Silverback® – the creative brand agency who are making all the right kinds of grunts when it comes to branding for businesses.

So what exactly happens when a Dragon meets a Gorilla? We’re not talking about the latest Hollywood blockbuster, and we’re not talking about a great battle between two giants, moreso a match made in a creative heaven where Dragons and Gorillas break bread, break boundaries and challenge convention – together. No stranger to disrupting the status quo, Steven Bartlett, the entrepreneur, speaker, investor, author and podcast host, was in need of a new website to promote his platforms and share his story. He needed a hub where users could view his venture portfolio, stream his ‘Diary of a CEO’ podcast, watch Dragons’ Den episodes, browse tour dates and purchase his merchandise. A one-stop shop for all-things Steven Bartlett if you like.

The Detail in the Design

The Troop at Silverback® listened, engaged and collaborated with Steven’s team to successfully deliver a rebranded website that represented Steven’s entrepreneurial and disruptive nature while ensuring that the aesthetic aligned with his own personal brand. Bold and beautiful, sleek transitions and animations are incorporated throughout the site, an example of which can be seen with the central timeline extending on scroll. The website was designed ‘mobile-first’ and with a Gen-Z audience in mind.

From heritage brands such as The Fishmongers’ Company, to the astute growth equity investors Freston Ventures, Silverback® work with a range of clients seeking to make some serious noise within their given industries. Primarily working in partnership with Heads of Marketing – Silverback® combines the knowledge of their clients together with their in-house expertise to deliver brand integrity guided by well defined strategy and powerful, intelligent design. Much like a Silverback Gorilla, It’s all about understanding. Understanding their clients, understanding objectives and challenges, understanding the end goal and helping businesses to achieve their creative ambitions. Suffice to say, where there is understanding, there is progress. Silverback® care about the importance of enhancing brand engagement, enabling lifelong advocates and ultimately helping brands to grow and flourish. It’s a Troop thing.

Challenging the Conventional

In order for brands to break from the mold and get noticed, challenging the conventional and stepping from the known to the unknown is one such route that can cause a stir while achieving results at the same time. Following initial discovery sessions, Silverback® will take your knowledge and develop an effective brand and marketing strategy that delivers brand impact through engagement and ROI. If you’re seeking the creative touch to transform your business from surviving to thriving then Silverback Studios are the creative partner you’ve been waiting for. With an instinctive talent for creating compelling brands through powerful, intelligent design – are you ready to challenge the conventional?

Discover your new creative partner.