A lot of hard work went into relaunching The Hub, Superdrug’s new social intranet which went live at the end of last year.

We are absolutely thrilled for our client at Superdrug for winning ‘Most effective use of internal communications’ at the HR Excellence Awards 2017 recently.

The purpose of the intranet was to provide a new, improved platform for all staff, allowing cross functional collaboration and engagement, enabling them to be close to the business via their personal devices, to access learning and to feel part of the Superdrug family. This was no mean feat with a staff of just over 14,000 people all over the UK!

Superdrug engaged MangoApps to build the app based intranet and we designed the logo, visual identity system and new Hub interface, as well as an exciting and engaging multi-release teaser and launch campaign across a range of digital and printed materials.

hub app visual | Silverback

The logo is a simple, black and white ‘h’ in a speech bubbles that sits on a colourful, low polygon mesh background. We worked closely with MangoApps to style the interface, create graphics and assets for the site.

For the launch campaign, Silverback developed the ‘Better, Faster, Smarter’ concept as well as the hubbub speech bubble idea to communicate that this was a brand new and hugely improved intranet site. This concept was rolled out across around 800 stores UK wide as a range of materials including hanging mobiles, cutouts, floor stickers, coffee cups, roller banners, web banners, sound activated flashing bracelets and even a superhero prop pack for employees!

Within 8 weeks of the launch, the Hub had been a huge success with over 10,000 employees logging on, 4,500 employees installing the app on at least one device and over 8,000 images shared. What a great result!

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