Trooptalk™… The rebrand of Steven Bartlett

In this session, we explore how our collaborative and innovative Troop brought Steven Bartlett’s vision to life through a fresh and engaging online presence.

Join us as we uncover the objectives behind the project, the standout features of the revamped website, and what this partnership signifies for the branding industry.

Let’s dive into the details and discover how this collaboration not only enhanced Steven Bartlett’s digital footprint but also reaffirmed Silverback®’s commitment to crafting exceptional brand experiences.

Silverback® is a creative brand agency based in the scenic Surrey Hills, in the Sunny South East of England, UK. We specialise in branding for businesses, offering services such as website design, brand development, and creative strategy.

Silverback® are fortunate to have served a whole host of clients with a platter of fruity creative services. These clients are more than a business transaction, they become members of The Troop. Like a real life troop of Silverback® gorillas, we’re all about relationships – clients become long-lasting creative partners, and consequently refer our services to their affiliates. It’s only natural. 

We have an innovative approach to branding and an ability to disrupt the status quo, much like Steven Bartlett himself. We are experts in creating visually striking and functionally effective websites, which made us the perfect choice for rebranding Steven Bartlett’s online presence. 

The main objectives were to create a central hub where users could access all things Steven Bartlett – platforms, content, the lot! This included his venture portfolio, Diary of a CEO (DOAC) podcast episodes, Dragons’ Den appearances, tour dates, and merchandise. The site needed to reflect Steven’s entrepreneurial spirit and disruptive nature while being aesthetically aligned with his personal brand.

We love the adventure and spirit of discovery, getting to the heart of what matters and what makes our clients so unique. So, Silverback® worked closely with Steven Bartlett’s team to understand his vision and brand identity. They incorporated bold designs, sleek transitions, and animations that resonated with Steven’s entrepreneurial style. The website was also designed with a mobile-first approach, targeting a Gen-Z audience, which is a key demographic for Steven Bartlett.

The website features a bold and beautiful design, with sleek transitions and animations, such as the central timeline that extends on scroll. The mobile-first approach to building the site, means that it is highly accessible and user-friendly.

This collaboration signifies a successful partnership between two entities known for challenging conventional norms. It highlights how innovative branding and web design can enhance and elevate a public figure’s online presence, making it a vital case study in the importance of aligning personal brand identity with digital platforms. 

It also means that you don’t have to go to London to find a great creative agency! At times sourcing work from the city can be an expensive way to do things, especially if your business doesn’t get its expected return on investment. 

The Troop, is compact and strong. We really care about what we do and all of the team are all in on the action. Clients aren’t part of a conveyor belt of brands and as such receive the attention to detail they deserve. 

He is and he even has the Silverback® mug to prove it!

#Troopwork #YourCreativePartner