Are those values, what it stands for, increasingly the only way that a company can differentiate itself in markets which are becoming increasingly commodified and price driven?
But in an age where technology has spawned a plethora of communication channels, how is it possible to develop, perpetuate and manage a brand successfully?
Brand conversations, a book commissioned by Silverback Studios - will consider the continuous seismic changes that a brand has to be able to take on board in today’s business environment.
Included are the views of 12 company leaders who share their challenges.
