Fishers Farm

Brand Refresh and New Website for Award-Winning Adventure Park

Logo & Branding


Printed Collateral

Fishers Farm is an award-winning, family run, adventure park, only 5 minutes from our studio in the heart of West Sussex. They offer indoor and outdoor play, exciting rides and animal adventures for the whole family to enjoy. We were thrilled when they approached us for a rebrand and new website.

Fishers Farm has become an iconic landmark in West Sussex, with a strong family links. We were careful to ensure that we kept the heritage of the brand whilst updating it to reflect the destination that it is today. Our work involved:

  • Redesigning and simplifying the Fishers logo
  • Keeping the heritage colours but modernising the use of colour, fonts and illustration style
  • Creating a new map for the park in a modern, illustrative style to be interactive online
  • Designing a simple system for signage and posters so that they could continue to update them themselves
  • Redesigning the website to be more user friendly

“Rarely do you find a company who are easy to work with, professional and are more than happy to go the extra mile, but Silverback really do deliver on all counts. They have helped us to create an exciting new brand identity as well as delivering a website which is easy for our team to manage and already showing an increase in visitor traffic. We are delighted with what they’ve achieved for us. A heartfelt thanks to the whole team at Silverback.”

Kate Rollings

Fishers Farm Adventure Park

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