New Starter Materials for High-End Car Dealership

Internal Comms

Printed Collateral

Harwoods Group appreciate the importance of staff retention and making a good first impression. This high-end car dealership asked us to design their new starter materials which needed to look professional and slick whilst appealing to a broad range of employees and conveying the friendly, family feel on the business.

We designed;

  • a Welcome Pack containing essential documents for the new starter to complete;
  • a Log Book for the new employee with easy ‘Pit Stops’ along the way to track their Induction Journey for the first 6 months;
  • a Support Guide for Line Managers and Buddies to help them monitor their progress.

The design is clean, simple and functional using aspirational images as well as real photography of employees.

“We believe it’s added enormous value to the new starters and leads the way in our industry…Silverback’s insight, creativity, professionalism and natural rapport with their clients made it a pleasure to partner up with them.”

Archie Harwood

Director, Harwoods Ltd


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