Launch of an app-based intranet, The Hub

Internal Comms

Logo & Branding

Printed Collateral

To enhance their amazing company culture, Superdrug launched a new app-based staff intranet to encourage cross-functional collaboration, learning and engagement, accessed via personal mobile devices.

We worked alongside Superdrug to create:

  • Striking branding for the new Hub interface
  • An exciting and engaging multi-release ‘teaser’
  • The ‘Better, Faster, Smarter’ launch campaign across digital platforms and printed media inc. hanging mobiles, cutouts, floor stickers, coffee cups, roller banners, web banners, sound-activated flashing bracelets and employee information packs.

“We wanted The Hub to be bright, fun and colourful to reflect the Superdrug values and Superdrug brand. What Silverback Studios created for us through the logo, visual identity and launch communications was exactly that, a fun, creative and engaging brand. Launching this social media platform has far exceeded our expectations. It has really built a community feel across the company.”

Vikki Nye

Internal Communications Manager


The Results

Within 8 weeks of the launch, the Hub had been a huge success with over 10,000 employees logging on, 4,500 employees installing the app on at least one device and over 8,000 images shared. What a great result!

It didn’t take long until the new and improved Hub had proven itself to be a huge success, going on to win an award at the HR Excellence Awards 2017! Check out our blog to find out more


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