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“Express Day is our main annual event attracting thousands of Partners each year. So it is important for us to get the theme right and to brand the event to inspire and motivate our people. Silverback helped us bring to life the idea ‘2020 Vision’ coming up with a kaleidoscope idea. Visually, the concept was striking and they rolled it out across numerous formats from large banners to small giveaways. Silverback were great to work with and efficient throughout the process with so many pieces of artwork to produce. We were delighted with the result and had lots of positive comments.” #Troopwork

Jonathan Kay
Partner Communications Manager, Utility Warehouse
2020 branding

Discovery

The Utility Warehouse brand is owned and run by Telecom Plus plc. It is a successful discount club offering a wide range of utility services, on one monthly bill as well as customer benefits. Every year, they hold Express Day, a huge event across two days for Partners run by Partners!

Some of the most successful Partners in the business share their success tips, methods, and stories. It’s considered a ‘must not miss’ event in the Utility Warehouse calendar. We were thrilled to be asked once again to brand the 2019 Express Day, this time with a “2020 Vision” theme.

branded merchandise

Exploration

We came up with the kaleidoscope concept as we liked the idea of an identity that was constantly changing. Everyone’s vision for what they want as a distributor is different and therefore this seemed an appropriate graphic. We also played with perspective which again tied back to having an individual viewpoint, then coming together as a consistent company vision. The result is a colourful, vibrant and varied creative, together with bold messaging and photography.

We rolled the identity out across many different formats including show stands and banners, posters, certificates, parking permits, sandwich bags and lunch vouchers. It all had to be turned round pretty quickly to meet a tight deadline, so we worked closely with their team to deliver great design work and ensure attention to detail. 

purple stuff stall marketing collateral
2020 vision digital presentation

Creation

The event was a great success and the graphics really helped to make the event look professional and act as a conversation starter for Partners. It was a great opportunity for Partners to celebrate their successes and share top tips. The theme was used again for their MAD event later in the year as a reminder to distributors.

express day large banner design
welcome banner design
concourse banner design
two story concourse banner design
stair runner design